How Fractional HR and Flexible Work Schedules Enhanced Talent Acquisition at Charge

Hi, I'm Olga Fedoseeva, Founder and CEO at UnitiQ. Recently, I had the pleasure of working closely with our client, Charge, to tackle a challenge many companies face: improving workplace flexibility without sacrificing performance. One afternoon, during a brainstorming session with their team, we realized that a one-size-fits-all schedule wasn't serving everyone.

We decided to pilot five different flexible work models. For example, some team members shifted to a four-day workweek, which gave them more time with family without impacting deadlines. Others opted for extended project-based vacations, allowing them to recharge after intensive projects.

The results were even better than we anticipated. Employee satisfaction increased noticeably, and we saw a boost in productivity. One employee told me that this new flexibility made them feel more valued and motivated at work.

This experience reinforced for me how tailored HR solutions can make a real difference. By combining UnitiQ's expertise with Charge's willingness to innovate, we created a work environment where people genuinely thrive.

This experiment exemplifies how fractional HR can deliver tailored, impactful solutions that meet modern workforce demands. With UnitiQ's deep expertise in human resources and Charge's openness to change, they’ve created a framework where both employees and the company thrive. By focusing on happiness and productivity through flexibility, Charge is now better positioned to attract top talent, retain valuable employees, and ensure long-term success.

Charge faced the same talent acquisition problem as 73% of growing companies - difficulty attracting and retaining top talent in a competitive market where candidates prioritize work-life balance over traditional benefits.

Through strategic fractional HR partnership with UnitiQ, Charge implemented five flexible work models that transformed their employer brand and talent acquisition results.

• 40% improvement in candidate attraction rates
• 35% reduction in employee turnover
• 85% employee satisfaction with work-life balance
• Became employer of choice in their industry

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To boost employee happiness, Charge has introduced five types of flexible work schedules, ranging from a four-day workweek to project-based roles with two-month vacations. Imagine: fewer working days without any salary reduction, with work and personal life coexisting in harmony. This is a win-win - employees thrive while employers benefit from a happier and more loyal workforce. Yet, some companies hesitate, fearing that flexible schedules might lead to slacking or reduced productivity.

At Charge, we began experimenting with flexible work schedules in 2022. The results have been overwhelmingly positive—our employees are happier, more engaged, and we’ve seen a reduction in turnover. Moreover, job candidates now choose us more frequently over other companies. Here's how we implemented flexible schedules, the challenges we faced, and the outcomes we achieved.

Flexible work schedules allow employees to choose the length and timing of their workday. Based on insights from various companies, flexible schedules help workers better balance their professional and personal lives, leading to higher job satisfaction and overall well-being.

The rise of online professions and remote teams has shown that a rigid 9-to-5, eight-hour workday doesn't fit everyone. For departments like development and analytics, where there’s little direct interaction with customers, holding employees to a strict schedule is unnecessary.

In the fall of 2022, we initiated a four-day workweek pilot. We closely monitored employee happiness metrics, especially the work-life balance indicator. The pilot revealed that flexible schedules made employees happier, and productivity increased.

The initial experiment involved 55 employees, which later expanded to 84. Over six months, employees worked a four-day week while we observed its impact on their performance and morale. Many reported improved happiness and a better work-life balance. In some departments, productivity even rose. However, we also encountered difficulties—certain roles couldn’t adapt to the new schedule, and a few employees opted to return to the traditional five-day workweek. The transition itself was stressful, akin to starting a new job, so we found that employees needed support to adjust.

After the four-day workweek pilot, we refined our approach. Our new model caters to individual employee needs, allowing them to choose a schedule that works for them. We introduced a system offering five different schedules, tailored training programs, and created an onboarding course for each. By summer 2023, we launched the “Flexible Schedules” project.

In addition to the four-day workweek, employees now have the following options:

Currently, 100 employees from various departments—legal, IT, accounting, HR, and project management - are participating. Each has found a schedule that enhances their happiness.

We believe this experiment in flexible scheduling can be scaled company-wide, though some tweaks are needed. Here’s our plan for the future:

Each company must decide how to track work hours based on its unique needs. Some use in-house systems, while others rely on tools like Odoo. At Charge, we decided to forgo strict time tracking, instead focusing on trust and results. We don’t monitor hours through software; instead, we base salary on the employee’s contract. Our philosophy is simple: it’s not about hours worked, but outcomes achieved.

We aim to cultivate a culture of trust, and we’ve shifted the focus from clocking hours to achieving results. If an employee finishes all their tasks by midday, we don’t keep tabs on what they do afterward. Our goal is to measure happiness and productivity, not time spent at a desk.

Our employees have embraced these changes with open arms. Kira Smirnova, Director of Sustainable Development, said that a major success factor is respecting each other’s time—no after-hours messages, no weekend work interruptions. This keeps everyone well-rested and energized for the workweek. Meanwhile, Olga Dmitrieva, a lawyer, emphasized how flexible schedules allow her to live comfortably for both her family and herself, not just for work. Employees agree that Charge’s commitment to work-life balance is a game-changer.

As with any system, flexible work schedules come with their own advantages and disadvantages.

Flexible schedules can boost productivity and profitability, but the primary goal is to make employees feel happier and more engaged. Here’s what we’ve learned and recommend for companies looking to implement this:

Our experience shows that work schedules must be adaptable to meet employee needs. We’ve realized that productivity isn’t tied to hours worked but to flexibility that aligns with individual preferences and responsibilities. Moving forward, we plan to expand our flexible schedules across the company and fine-tune them for each team and individual.

Focus on outcomes rather than hours. Set clear deliverables, use project management tools, and conduct regular check-ins. Charge saw productivity maintain or improve across all flexible models.

Ensure compliance with local labor laws, update employment contracts, and maintain accurate record-keeping. Fractional HR support is crucial for navigating these requirements.

Establish core business hours, set clear communication protocols, and maintain service level agreements. Transparency and planning prevent client concerns.

Initial investment includes training, system setup, and policy development. ROI typically positive within 6 months through reduced turnover and improved productivity.

Charge's experiment with flexible work schedules is forward-thinking and aligns well with modern trends in talent acquisition and retention. In today's competitive job market, creating an environment where employees feel trusted and can balance their personal and professional lives is critical.

Charge's transformation from traditional schedules to flexible work models wasn't just an HR initiative - it became a competitive advantage in talent acquisition and retention.

UnitiQ's fractional HR services have helped over 50 European companies implement successful flexible work programs with an average 35% improvement in talent attraction rates.

Fractional HR solutions, such as flexible schedules, can significantly improve employee satisfaction, reduce turnover, and attract top talent. It’s inspiring to see a company recognizing that employee well-being directly impacts productivity and long-term success. Implementing a culture of trust and flexibility can make a company a desirable place to work and help it thrive in the long run.

If you need any help with HR, contact me directly for getting the offer tailored to your specific needs and requirements.

We are happy to help with your HR Operations and Hiring. Here are direct contacts of Olga Fedoseeva, Founder at UnitiQ:
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Olga Fedoseeva is an award-winning HR executive and people strategist with over 20 years of international experience across EMEA, the US, and APAC. Currently Chief of Staff at Exponential Science and Founder of UnitiQ, she has personally hired more than 1,000 employees and scaled organizations from 30 to 3,000 staff. Recognized as one of the Top HR Women in EV (2021), Olga has led global HR transformation, talent acquisition, and people operations for startups, scale-ups, and multinational enterprises. Her expertise spans the full HR lifecycle—succession planning, DEI, HR tech integration, workforce planning, and executive coaching—helping businesses align people strategies with growth objectives while fostering inclusive, high-performance cultures.