Talent Acquisition and People Strategy: Insights&Advise

Combating Quiet Quitting and Burnout in Startups: A People-First Approach

The high-pressure, fast-paced world of startups can be incredibly rewarding, but it also carries significant risks of burnout and employee disengagement. In recent years, a new phenomenon known as "quiet quitting" has emerged, where employees do the bare minimum to get by without formally resigning. For a small, agile team, the effects can be devastating, leading to decreased productivity, a decline in morale, and a hit to the bottom line.
This article will explore the root causes of quiet quitting and burnout in startups and provide a people-first framework to build a resilient, engaged team.

What is Quiet Quitting and How Does it Differ from Burnout?

Quiet quitting is a behavioral trend where an employee mentally checks out and disengages from their work, doing the minimum required to keep their job. They stop going above and beyond and become less invested in the company's success. This is different from burnout, which is a state of physical and emotional exhaustion caused by prolonged stress. Quiet quitting can be a symptom of burnout, but it’s more of a deliberate choice to withdraw effort, whereas burnout is a state of being.

What are the Warning Signs of Quiet Quitting and Burnout in a Startup Team?

For founders and managers, it can be difficult to spot these issues in a small team. Key warning signs include:
  • Decreased Engagement: An employee who was once highly engaged becomes withdrawn in meetings, contributes less to conversations, and seems less enthusiastic about their work.
  • Decline in Quality: The quality of work begins to slip, and a sense of "good enough" replaces a commitment to excellence.
  • Reduced Initiative: Team members stop offering new ideas, taking on extra tasks, or volunteering for projects.
  • Increased Absenteeism: Employees may start showing up late, leaving early, or taking more sick days.
  • Negative Outlook: A shift to a more cynical or negative attitude toward the company, team, or leadership.

How Can Startups Proactively Prevent Burnout and Quiet Quitting?

Prevention is always better than a cure. Here are some actionable strategies:
  • Promote a Culture of Recognition: Regularly and authentically acknowledge employees' hard work and contributions. Recognition can be a powerful antidote to feeling undervalued.
  • Encourage Work-Life Boundaries: Founders and leaders must model healthy work-life balance. Discourage late-night emails and weekend work. Make it clear that taking time off is not just allowed but encouraged.
  • Provide Autonomy and Purpose: Give employees ownership over their work and connect their tasks directly to the company's mission. When people feel their work matters and they have control over it, they are far more likely to stay engaged.
  • Foster Open Communication: Create a psychologically safe environment where employees feel comfortable discussing their challenges and concerns with managers. Regular, honest one-on-ones are key.
  • Invest in Leadership Training: Managers are on the front lines. Equip them with the skills to spot signs of burnout and quiet quitting and to have difficult conversations with empathy and support.
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Author

Olga Fedoseeva is an award-winning HR executive and people strategist with over 20 years of international experience across EMEA, the US, and APAC. Currently Chief of Staff at Exponential Science and Founder of UnitiQ, she has personally hired more than 1,000 employees and scaled organizations from 30 to 3,000 staff. Recognized as one of the Top HR Women in EV (2021), Olga has led global HR transformation, talent acquisition, and people operations for startups, scale-ups, and multinational enterprises. Her expertise spans the full HR lifecycle—succession planning, DEI, HR tech integration, workforce planning, and executive coaching—helping businesses align people strategies with growth objectives while fostering inclusive, high-performance cultures.
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