In 2014, Dan Cable, a professor at the London Business School, conducted an experiment at the Make-A-Wish Foundation, a charity that helps children with critical illnesses. Employees were invited to rename their positions themselves. The results? An infectious disease specialist became a “Germ Slayer,” a nurse administering shots became a “Sniper,” and an X-ray technician was dubbed a “Bone Detective.” Employees who chose new job titles reported feeling more comfortable and less emotionally burnt out, both before and after the five-week experiment. Cable’s study found that titles sparked creativity and positively affected the organization’s atmosphere.