The Art of Networking: Cultivating Approachability to Build Connections

Networking events have become a regular part of my life, and I can genuinely say that I enjoy every aspect of them. Over time, I have mastered the art of breaking the ice, initiating conversations, and engaging with people. However, it was not a skill that came naturally to me; it required practice and effort before I could fully embrace and appreciate it.

Throughout my journey to become a proficient networker, one key factor has played a significant role: developing approachability. Approachability refers to the extent to which people feel comfortable and at ease engaging with you. In a room full of unfamiliar faces, it is the easy-going and relaxed individuals who tend to attract attention and be approached first. Your goal, therefore, is to exude that same vibe of approachability.

Here is another interesting article about Entrepreneurial Networking I recommend you to read.

Networking is not just about exchanging business cards or making a quick pitch—it's about building relationships that can lead to future opportunities, collaborations, or support. This is where approachability becomes invaluable. When people feel comfortable around you, they are more likely to open up, share insights, and help you out. More importantly, people are drawn to individuals who make them feel valued and seen. Approachability can be the deciding factor in whether or not someone is willing to strike up a conversation or follow up with you after an event.

Moreover, when you're approachable, you foster an environment of inclusivity. Networking events can often be intimidating, especially for newcomers or introverted individuals. By projecting warmth and openness, you create a space where others feel safe to approach you, making the entire networking experience more welcoming and less stressful for everyone involved.

So, how can you cultivate approachability? One effective strategy is to initiate small interactions with people, without the intention of diving into deep conversations right away. These small interactions serve as icebreakers and allow you to create a favorable initial impression of ease and approachability. Here are a few examples of how you can engage others in these subtle gestures:

The beauty of these small interactions lies in their ability to convey approachability without overwhelming others. By engaging in these subtle gestures while simultaneously participating in other activities, you demonstrate that you respect people's time and are not the type to monopolize conversations. This approach presents you as a friendly and easy-going individual, making it comfortable for others to engage with you and allowing them to withdraw easily when necessary.

In addition to initiating small interactions, nonverbal communication plays a crucial role in cultivating approachability. Sometimes, what you don’t say can have an even bigger impact than your words.

Here are some key nonverbal cues to keep in mind:

By combining these nonverbal cues with the small gestures discussed earlier, you can create a well-rounded sense of approachability that draws people in and makes them feel comfortable in your presence.

Approachability is only the first step. Once you’ve initiated that initial interaction, the goal is to build lasting connections. This means being a good listener and showing genuine interest in the other person. When networking, resist the temptation to focus solely on what you can gain from the interaction. Instead, think about how you can help or provide value to the other person.

Ask thoughtful questions about their work, experiences, or interests. Follow up on key points they mention and look for areas where you can offer support or collaboration. Remember, networking is a two-way street—by being generous with your time, knowledge, and connections, you’ll foster deeper, more meaningful relationships.

A crucial aspect of networking that many overlook is the follow-up. After meeting someone new at an event, make sure to follow up within a few days to solidify the connection. This can be as simple as sending a friendly email or LinkedIn message, mentioning something you talked about, and suggesting how you can stay in touch. Doing so not only demonstrates professionalism but also reinforces your approachability and commitment to building relationships.

For example, you might say:

A simple, thoughtful message like this leaves a lasting impression and ensures you remain on the person’s radar.

Believe me when I say that this approach works. By developing a reputation for approachability, you become someone whom others feel at ease connecting with. Over time, as you continue to practice and refine your networking skills, you will find that people are drawn to your positive energy and welcoming nature. Building connections and expanding your professional network becomes a more enjoyable and rewarding experience for both you and those you interact with.

So go ahead, embrace approachability, and witness the positive impact it has on your networking endeavors.

I recommend you to read related articles:
How to Get Hired: Job-Hunting Hacks and Strategies for Success
The Job Market Playbook: Selling Yourself as the Top Candidate
The Professional Mindset: How Deep Expertise and Passion Fuel Success

UnitiQ’s Fractional HR Services provide expert support to help you build and maintain valuable connections within your industry. Whether you're looking to expand your professional network or improve your talent acquisition strategy, our HR specialists offer on-demand assistance to ensure your team aligns with your company's culture and long-term goals.

With our focus on cultivating approachability, we help you attract top talent and foster lasting professional relationships, ensuring that your networking efforts translate into tangible growth for your business.

We will be happy to help you with Talent Acquisition and HR tasks, please contact me, Olga Fedoseeva, Fonder at UnitiQ, directly:
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