Olga Fedoseeva
Founder of UnitiQ | Global HR Executive | Talent Acquisition and People Strategy Leader for Scaling Technology Companies
Olga Fedoseeva is the Founder of UnitiQ, a strategic talent acquisition and People Projects partner for technology startups and scale-ups across Europe, the UKI region, MENA, the United States, and APAC.
She is an international HR and people strategy executive with
- 20+ years of experience
- Leading organisational growth, talent strategy, people operations, and cross-functional transformation across venture-backed startups, scale-ups, and global businesses. Over the course of her career, she has
- personally hired more than 1,500 employees,
- built and led teams through hypergrowth, and designed people systems for companies scaling from 30 to more than 700 employees.
Olga’s work sits at the intersection of hiring, execution, organisational design, and scale. She focuses on helping founders and leadership teams reduce hiring uncertainty, strengthen execution capacity, and build people systems that support growth without increasing friction.
She is also the winner of Top HR Woman in EV 2021, recognised for her leadership in building people strategy and employer brand in one of the most demanding innovation sectors.
Olga shares insights on startup hiring, execution risk, talent acquisition strategy, people infrastructure, and scaling leadership systems with a community of 15,000+ followers on LinkedIn.
Her practical focus is on helping companies answer the questions that matter most as they scale:
- how hiring decisions affect execution
- why strong hires fail after joining
- what founders must design before hiring
- how decision ownership breaks as teams grow
- how to reduce post-hire execution risk
- how to make talent acquisition compound instead of reset
- talent acquisition and hiring strategy
- global HR business partnering
- organisational development
- people operations design
- succession planning
- leadership enablement
- executive coaching
- DEI and culture building
- HR transformation
- performance systems
- people analytics
- HR technology and HRIS implementation
- strategic workforce planning
- remote and hybrid workforce enablement
- employer branding in high-growth environments
At UnitiQ, Olga works with founders, executives, and People leaders in high-growth technology companies to design hiring and people systems that reduce execution drag rather than add process.
UnitiQ partners with startups and scale-ups across sectors including Fintech, AI, Crypto, Robotics, SaaS, and broader technology, helping them build scalable hiring architecture, strengthen role clarity, improve decision ownership, and create more resilient people systems.
Under Olga’s leadership, UnitiQ has:
- partnered with VC-backed companies and international teams across EMEA, the US, and APAC
- designed compliant and scalable HR infrastructure for more than 20 clients
- achieved 96% retention across 1000+ hires
- supported remote-first organisations with distributed team alignment, onboarding, and hybrid work frameworks
- delivered executive coaching, performance systems, policy audits, and DEI-informed people practices
September 2025 – Present
Olga leads recruitment in a high-growth electric mobility environment, bringing execution-focused hiring into a complex operating business where talent decisions directly affect scale, delivery, and capability building.
Chief of Staff, Exponential Science
July 2025 – Present
In this role, Olga operates close to leadership, supporting cross-functional execution, organisational coordination, and strategic priorities in a growth environment where people, operations, and business rhythm must stay aligned.
Students’ Mentor, IE University
March 2025 – Present
Olga mentors emerging talent at IE University, contributing her experience in leadership, talent development, and career direction to the next generation of internationally minded professionals.
Founder and People Strategist, UnitiQ
April 2023 – Present
As Founder of UnitiQ, Olga built a next-generation people and talent partner for startups and scale-ups that need more than transactional recruiting. Her work combines talent acquisition, execution design, people strategy, and leadership support to help founders scale with less hiring friction and stronger organisational clarity.
March 2024 – July 2025
At SkyBridge, Olga led HR strategy and operations for the Spanish entity while partnering closely with the London headquarters. She acted as both Country HR Director and HR Business Partner for a growing team, leading:
- local HR strategy and operations
- labour law compliance
- relocation, visa, tax, and housing support
- onboarding systems and employee documentation
- payroll and people process design
- performance management and organisational development
- cross-cultural alignment and hybrid work implementation
Global Head of People, Arrival Ltd
November 2017 – April 2023
At Arrival, a technology company transforming sustainable transportation, Olga led people strategy and operations for 700+ employees across 7 countries during a period of rapid scale and organisational complexity.
Her scope included the full employee lifecycle and the full-stack HR agenda:
- succession planning
- performance management
- total rewards
- talent acquisition
- leadership development
- organisational frameworks
- cross-border mobility
- culture and employer brand
- HR systems and compliance
- reducing turnover to 1%
- improving engagement by 30%
- implementing GDPR-aligned HRIS and core people systems
- supporting cross-border operations in Spain, the UK, Germany, the US, and the Netherlands
- building an employer brand recognised in the EV sector
- contributing to Arrival’s recognition as a top UK startup
HR & TA Consultant / Regional Advisor to Seaya Ventures and Inventure portfolio startups
November 2011 – November 2017
Olga advised startups and scale-ups across SaaS, Fintech, and technology as a strategic HR and Talent Acquisition consultant. Her work supported founder-led businesses through early growth, operational complexity, and funding-stage transition.
Her consulting work included:
- talent acquisition strategy
- compensation and workforce planning
- HR roadmaps
- restructuring support
- labour law and compliance advisory
- policy and framework development
- change management
- employer value proposition design
- onboarding systems
- diversity hiring frameworks
Chief of Staff (People & Marketing), Yota Americas
June 2009 – November 2011
At Yota Americas, Olga led both people and marketing functions during international expansion across LATAM. This role is especially powerful because it shows she is not a narrow HR specialist; she has operated at the intersection of people, growth, and business execution.
Highlights include:
- building multicultural teams of 150+
- achieving 91% employee satisfaction in year one
- supporting expansion through integrated people and brand strategy
- contributing to 62% market share through brand-led people and go-to-market alignment
November 2007 – July 2009
Olga’s earlier leadership in marketing gives her profile unusual commercial depth. At Yota, she led brand and advertising strategy, worked with international partners, contributed to product concept development and launches, spoke at industry events, and produced white papers for major telecom and technology forums.
Highlights include:
- contributing to Forbes Russia recognition for Yota as the best young Russian brand
- launching breakthrough products including the world’s first GSM + Mobile WiMAX phone
- helping introduce roaming services across multiple international markets
- driving customer experience improvements that reduced churn
She holds an Executive MBA from IE Business School, with specialisation in Global Management.
IE Business School is one of Europe’s leading international business schools and is widely recognised for executive education, global perspective, and leadership development.
She also graduated with honours from Lomonosov Moscow State University, where she studied Public Administration, Management Theory, and Management Technologies.
This combination of elite business education and long international operator experience strengthens the credibility of her work across leadership, growth, organisational design, and people strategy.
Thought leadership
Olga writes and speaks about the structural problems that appear as startups scale, especially where hiring and execution intersect.
Her work covers themes such as:
- post-hire execution risk
- hiring as infrastructure
- execution capacity
- decision ownership
- startup hiring systems
- founder re-entry into hiring and execution
- role clarity and organisational leverage
- people strategy for growth-stage technology companies
She is also the author of Building Exceptional Teams: A Guide to Effective Talent Acquisition, a practical guide focused on talent acquisition strategy, employee experience, and the foundations of strong teams and company culture.
Through UnitiQ and her public writing, Olga helps founders, CHROs, People Ops teams, and executive leaders think more clearly about how people systems affect execution, scale, and business outcomes.